ORGANIZING COMMITTEE OF ARAW VALUES AWARDS

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EXECUTIVE COMMITTEE

 

RUPERTO S. NICDAO, JR.

Presiding Chairman

President, Manila Broadcasting Company (MBC); Chairman, Advertising Foundation of the Phils.; President, Kapisanan ng mga Brodkaster ng Pilipinas (KBP); Commissioner, UNESCO National Commission- Philippines; Founding Member: Ad Standards Council (ASC)

MA. BELEN M. FERNANDO

Overall Organizing Chairperson

VP for Marketing & MT; Alaska Milk Corp. Recipient: PMA AGORA Awards for Marketing Management; 2009; Asia-Pacific Tambuli Awards for Chief Marketing Officer; 2012; NCRW Outstanding Woman in Sports for Sports Marketing; 2000; Board Member; Advertising Foundation of the Phils.; Chairperson; PANA Foundation (PANAF); Convenor; Advertising Trade Council; President; PANA; 2005 - 2007 & 2013 – 2015; Chairperson; ASC Board of Directors; 2015

LEN POZON

Deputy Chairperson

First Vice-President for Marketing; Pioneer Group of Insurance Companies; Tech Com Member; Ad Standards Council (ASC) Member; PANA

JOSELITO G. YABUT

Chairman ARAW Values Awards Competition Management

President, Primax Broadcasting; Managing Director, A. Yabut Dev’t. & Management Corp.; Corporate Secretary, Kapisanan ng mga Brodkaster ng Pilipinas (KBP);Board Member, Ad Foundation; Member, ASC TechCom

VINCE S. REYES

Technical Awards Chairman

Managing Director, Executive Decision IMCF; Board Member & Comptroller, Ad Foundation; Former Chairman of the Board, Advertising Suppliers Ass’n of the Philippines (ASAP); Past President, Philippine Marketing Association (PMA)

LINDA C. GAMBOA

Overall Project Director & Admin/Logistics Chairperson

Asst. Board Secretary & Executive Director; Ad Foundation Founding Member: Philippine Centennial Foundation, Inc. Advertising Foundation of the Phils.; Recipient: CCP- PCC Gawad Centennial, 1998; U.P. SDP Mariang Maya Awards of Excellence in Social Marketing & Advocacy Advertising; 2013

HERMINIA R. DE LEON

Chairperson, ARAW Values Awards

Ways & Means Managing Partner, Havas Media Ortega; Chairperson - Ways & Means, Ad Foundation; Vice-Chairperson, MSAP 3rd Media Congress; Chairperson, MSAP 2nd ICE Awards; Former VicePresident, Media Specialist Assoc’n of the Phils (MSAP)

JOSE EDGAR G. SUNICO

Oversight Committee Chairman

Board Member & VP for Sustainable Business & Communications; Unilever Philippines, Inc.; International Relations Officer, Advertising Foundation of the Phils.; Overall Organizing Chairman; 9th ARAW Values Awards

JOHNIP G. CUA

Immediate Past Ad Foundation Chairman; Adviser

President/CEO, Proctor & Gamble Phils. (ret.); Board Member, PAL, BDO, Phil. Plans, Inc., Macroasia Corporation, The French Baker; President & Board Member, P & G Employees Cooperative; President, Xavier School Alumni Association; Former Chairman of the Board, Advertising Foundation of the Phils.; ExCOM & Board Adviser, Ad Foundation; Former President & Board Member,Manila Golf & Country Club

 

 

11TH ARAW VALUES AWARDS
ORGANIZING COMMITTEE MEMBERS & WORKING COMMITTEES

 

Competition Management

 

JOSELITO G. YABUT

Lead Chairman

President & GM; Primax Broadcasting Network

ALAN GERALD FONTANILLA

Co-Chairman

Managing Director MullenLowe

 
 

Ways & Means

 

HERMIE DE LEON

Chairperson

Treasurer & Managing Partner; Havas Ortega

JOSE AUGUSTIN C. BENITEZ, JR

Co-Chairperson

Head; ABS-CBN Integrated Sales & Marketing Group

 

Members:

Raymund Martin Timbol
Maris Agatha Aguinaldo Calma
Irene Mae Layno

 

Awards Night Staging & TV Special

 

CARMENCITA “CHIT” GUERRERO

Chairperson

Consultant; ABS-CBN Special Projects Group

 

Members:

Director Alco Guerrero Mary
Beverly Faustino Mary Jane Medina
Juliebel Bunggo

 

Technical Core Group

 

VINCE S. REYES

Chairman

Managing Director; Executive Decisions IMC Firm

ROY VINCENT DEL VALLE

Vice - Chairman

President & GM; ROAR Inc.

 

Members:

Rick Hawthorne
Amrei Dizon
Digna D. Santos
Linda C. Gamboa

Consultants:
Ruperto S. Nicdao, Jr.
Joselito G. Yabut

 

Special Concerns Committee

 

DIGNA D. SANTOS

Chairperson

Executive Director, Ad Standards Council (ASC)

MAYA O. ESTRADA

Co - Chairperson

Operations Manager, Ad Standards Council (ASC)

 
 

Creative Committee

 

ROBERT S. LABAYEN

Chairman

Head; ABS-CBN Integrated Creative Communications Management

THIRD DOMINGO

Co-Chairman

Creative Founder, IdeasXMachina

 
 

Production Committee

 

VINCE S. REYES

Chairman

Managing Director; Executive Decisions IMC Firm

AMREI DIZON

Co-Chairperson

Managing Partner and Chief Creative Officer; Vitalstrats Creative Solutions

Members:

Juvy Mendoza; EDIMCF
Ariel Ko; EDMCF
Andrea Ricasio; Vitalstrats Creative Solutions
Jan Agulto; Vitalstrats Creative Solutions
Kai Abad; Vitalstrats Creative Solutions

 
 

PR, Information & Promotions Committee

 

LUCIEN DY-TIOCO

Overall Chairman

Executive Vice President, Phil Star

JAY SARMIENTO

Chairperson

Corporate Communications Manager; The Philippine Star

BERNADETTE CUNANAN

Co-Chairperson

Public Relations Manager; Manila Bulletin

 
 

Admin Services Committee

 

JOHN ERIC “RICK” HAWTHORNE

Chairman

Managing Director & Treasurer; Central Digital Lab, Inc.

ROY VINCENT DEL VALLE

Co-Chairman

President & GM; ROAR Inc.

 

Members:

Nicolette Mallari
Anna Lissa del Valle
Quintin “Q” P. Pastrana
Irene Mae Layno
ABS-CBN KTX

 

Independent Auditing Firm - Punongbayan & Araullo

Ad Foundation Secretariat

Executive Assistant & Project Coordinator: Jo Angela Alvero
Senior Staff Assistant & Documentation Officer: Liezl Rebullida
Encoder & Admin Staff Assistant: Remen Rivera
Resident Artist & Special Assistant: Dodjii Ordoñez
Finance Consultant: Huberto Corpes
Admin Services Assistant: Brando Amac

Photography

Jun Tapan
Ellen Tapan

Special Assistance

KBP Secretariat: Nezy B. Frando, Felix Eguia
ASC Admin Assist: Armi Bernardo, Rolando Rivera
PANA Secretariat: Benedicto Rivera

 

MESSAGES OF 11th ARAW VALUES AWARDS

 
 
 

The Araw Values Awards

The ARAW Values Advertising Awards recognizes outstanding and excellent advertising and marketing messages and/or materials for Branded Communications and Advocacy Communications that promote the ARAW 7 Cornerstone Values, a cluster of select and well-defined values for positive social changes.

The above industry biennial program, now on its 11th season, is organized by the Advertising Foundation of the Philippines (Ad Foundation), the social development institution and advocacy body of the multi-sector Philippine advertising and marketing communications industry.

 

The Araw Values Technical Awards

The ARAW Values Technical Awards are anchored on the ARAW 7 Cornerstone Values as Competition Categories and as Judging Criteria for entries on Branded or Advocacy Communications, as Single Entries only covering various media forms.

In addition though, the ARAW Values Technical Awards focus on the expertise in these 7 Technical fields: (1) Animation and Visual Effects (2) Cinematography (3) Photography (4)Production Design (5) Editing (6) Sound Design, Editing & Mixing (7) Visual & Audio Restoration. The 2019 ARAW Values Technical Awards is piloted to coincide with the 11th ARAW Values Advertising Awards.

 

Judging System & Special Jury

The Online Finalists - Metal Round of Judges consist of select leaders and management staff from the multi- sector industry and Ad Foundation membership, together with some educators in marketing communications and NGO representatives, renowned for their integrity and with honed skills on judging various industry and other awards programs over the years. The 63 select individuals were grouped accordingly into seven (7) distinct panels of 9, with the various panels divided according to the ARAW 7 Cornerstone Values. Panels were designated to judge entries of various media categories for these competition divisions: Branded and Advocacy Communications, and Students’ division. The different panels of judges provided the ratings for all the competition entries, abstaining from judging based on conflict of interests.

 

Special Awards’ Historical Perspective & Tanglaw ng ARAW Values Awards

The industry biennial ARAW Values Advertising Awards presented Special Awards to honor select and deserving individuals and industry leaders as well as entities over the years in recognition of pioneering initiatives and sustained dedication on the promotion of values advertising and positive values for social change and nation-building. The endowment of Special Awards, as an award of distinction, require the unanimous decision of the ARAW Values Advertising Awards Organizing Committee, and upon the turnover of the above awards program to the Advertising Foundation of the Philippines, by the ARAW Values Awards Executive Committee, in consultation with the Ad Foundation executive officers. Special Awards are not regularly presented for every season of the once-every two-years’ ARAW Values Awards.

 

Araw Values Brief History & Highlights

1998 - First implemented in December 1998, with March Ventosa, President then of AAAA-P, as the over-all organizing chairman.

Theme: “Enriching Filipino Values Through Responsible Communications

2002 - 2nd ARAW Values Awards, 2000, chaired by Angelica Suiza, President of PANA.

Theme: “Enriching Filipino Values Through Responsible Advertising”

 

Trailblazers & Milestones

ARAW, or the Advertising Recognition Awards, was launched at the Philippine International Convention Center (PICC) on the occasion of the Asian Advertising Congress hosted by the Philippine advertising industry (which also coincided with the biennial Philippine Advertising Congress) as a fitting highlight of the auspicious event. Amar Gambol, Chairman of the Advertising Suppliers Association of the Philippines (ASAP) and concurrently Vice-Chairman of the Philippine Board of Advertising (or PBA, re-named to AdBoard in August 1989), was at the helm of the Asian Congress and the Philippine Ad Congress. The ARAW Creative Awards became the closing and celebratory event of the Congress, and all the biennial Philippine Advertising Congress events thereafter.

 
 

ARAW (ADVERTISING RECOGNITION AWARDS) VALUES AWARDS

Competition Brief:

This year, the Advertising Foundation of the Philippines and its ARAW Values Awards Organizing Committee decided to have an in-depth perspective on the industry’s biennial ARAW Values Awards vis-à-vis current trends and various developments in the industry and in our overall evolving landscape. And likewise, we have to also respond to some industry sector clamor. For Ad Foundation and one of its flagship projects, the ARAW Values Advertising Awards, to be relevant to the times and the needs of the marketing communications industry, and thus make a difference, we have to train our sights and focus on inclusion, multiculturalism, gender-sensitivity, single parenting, and the like. Undaunted, the Ad Foundation and its ARAW Values Awards Organizing Committee decided to take these immediate and relatively bold steps, without much ado and despite the apparent time constraints:

  1. Review of the definitions of the ARAW 7 Cornerstone Values, both as Competition Categories and as Judging Criteria to duly reflect the multi-cultural heritage of our people and country, at the same time, respond to needs for inclusion of various sectors of the civil society, which required consultation with a renowned and multi-awarded social scientist, an expert in sociology and social research, with a number of published and commissioned studies and technical papers.

  2. Develop a twin - ARAW Values Awards Competition project that can ran parallel together, addressing separate but complimenting aspects of the awards program, yet firmly anchored on the ARAW 7 Cornerstone Values both as Competition categories and as Judging Criteria for Branded Communications or Advocacy Communications as Competition Divisions, in various and well defined media formats.

  • 11 TH ARAW Values Advertising (AVA) Awards, that started in 1998 and was sustained thereafter as a biennial industry and values laden awards program, enhanced further to include Competition entries of individual students leading to the creation of a Students’ Competition division, with a much wider reach through its Awards Night showcase delayed telecast, with “global feeds” in The Filipino Channel’s (TFC) 7 territories worldwide, and a steadfast increase of Competition entries from the multisector industry, non- government organizations (NGO’s), government and government- owned/controlled corporations (GOCC’s), professional organizations and business entities.

  • 2019 ARAW Values Technical Awards, to be introduced and piloted this year to duly recognize and honor the Outstanding Work per specific technical field or the Most Outstanding in Branded Communications or Advocacy Communications, across 7 technical fields of expertise, namely; Animation and Visual Effects, Cinematography, Photography, Production Design, Editing, Sound Design, Editing and Mixing, and Visual and Audio Restoration (Audio, Video, Film); open only to industry members, non- government organizations, government and government owned/controlled corporations, individual professionals and freelancers, who may belong to an industry organization, or a technical guild, or a renowned professional expert without membership in any trade or professional organizations; Competition open to Single Entry only, in various media forms, for a specific technical field.

  1. Sustain the “Tanglaw ng ARAW” Special Awards, first implemented during the 9 th ARAW Values Advertising Awards and sustained in the following ARAW Values Awards biennial season, to duly recognize and honor outstanding contributions of individuals and/or organizations to the development and growth of the ARAW Values Awards program and instill the ARAW 7 Cornerstone Values among industries, communities, people and country.
 

ARAW Values Awards Goals/Target, Objectives

  • Encourage values advertising in the multi sector industry

  • Promote and inculcate positive values among the young for
    social progress of people and country

  • Assist in nation-building

  • Generate some net revenues from the delayed telecasts of the ARAW Awards Showcase for the Ad Foundation and its Sustainability

  • Promote the social responsibility of the whole industry

 
 

COMPONENTS OF THE ARAW VALUES AWARDS

1. Competition

  • 11 th ARAW Values Advertising Awards

  • Includes online Competition and Jury Systems and a Special Jury of eminent persons, with high respect

  • Entries, Single or Multimedia, in various media forms, vie for Bronze, Silver &/or Gold

  • Gold winners vie for Platinum Awards for Branded Communications and/or Advocacy Communications

  • Single Entries of Individual Students in various media forms, vie for Grand Trophy and a runner-up

  • 2019 ARAW Values Technical Awards

  • A “hybrid’ featuring online submission of Competition entries, all Single Entry, in various media forms and in any of the 7 technical fields, and judging by the various panels through written ratings on auditor-provided for rating sheets, based on their assigned Values category(ies) and technical field(s), for tabulation - certification by the independent auditing firm

  • Open only to industry members and individual professionals, other
    industries, NGO’s, government and GOCC’s, freelancers

  • Judging system consists of Preliminary-Finalists/Outstand per field and a Special Jury of eminent Persons with high respect and integrity and renowned for his/her technical expertise

  • Entries vie for Outstanding Work for a specific technical field

  • Winners of Outstanding Work vie for Most Outstanding Technical Work



2. Awards Night & Presentations of Winners

  • Matinee /Afternoon Awards Event & presentation of Winners

    - 11 th ARAW Values Advertising Awards; Bronze Winners

    - 2019 ARAW Values Technical Awards ; Winners – Outstanding Work, per Specific Technical Field


  • Awards Night & Showcase

    - Values laden and star-studded, with Special Performance(s)

    - Presentation of 11 th ARAW Values Advertising Award Winners: Silver, Gold & Platinum

    - Presentation of Students’ Competition runner-up & Grand Winner

    - Presentation of 2019 ARAW Values Technical Awards Winner: Most Outstanding Technical Work

    - Presentation of “Tanglaw ng ARAW ng Kalikasan”


  • Sponsored Cocktails & Finger Food

    - After the Matinee Event & before the Awards Night Showcase


3. Delayed Telecasts

  • Nationwide, over ABS-CBN, in December 2019

  • “Global Feeds”, over The Filipino Channel (TFC) ; December 2019 onward to 1 st Quarter 2020


4. Communications Program with IMC platform, pre-Competition launch, during the Competition & Judging, pre-and post Awards Night, pre- TV Special airing, per PR and Media Plan(s) ARAW Values Websites

  • 11 th ARAW Values Awards Dedicated Online Competition & Jury Systems, with link to 2019 ARAW Values Technical Awards

  • Ad Foundation – ARAW Values Awards Information- Promotions Website, with 2019 ARAW Values Technical Awards Competition Rules & entry Forms

  • Radio: 30- sec. Radio plugs, AOB’s

  • Television: 30- sec. TVC’s , TV news features (MOA signing, interviews); 30-sec. promo plugs for delayed TV Special Print : Print ads (Competition “Call for Entries”, Announcement of finalists & Awards Night, Announcement of winners & TV Special), Press Release(s) and Special Supplement Issue(s) Digital Ads: Electronic Billboards & websites, to include websites of industry associations per foundation requests Social Media: Live streaming (if possible), Facebook, You Tube, Twitter, Instagram, Viber Groups, E-mail Blasts

Promo Collaterals:
- “Call for Entries & Reminders” Letters
- Roadshows
- Audio-visual Presentation on ARAW Values Awards
- Posters
- Tarps & Banners
- Flyers
- Souvenir Brochures

 

THE ARAW 7 CORNESTONE VALUES

NEWS & UPDATES

 
 
ABS-CBN and Advertising Foundation of the Philippines Renew Partnership for
the 11th ARAW Values Advertising Awards