The Araw Values Awards upholds the highest standards in recognizing advertisements that promote Filipino values. Our esteemed panel of judges, composed of industry leaders and experts, carefully evaluates each campaign to ensure that only the most impactful and values-driven works are honored.

Platinum Judges 

The Platinum Award is one of the highest honors at the Araw Values Awards, recognizing outstanding achievements in Branded Communications and Advocacy Communications. Our Platinum Jury, composed of distinguished industry leaders and experts, takes on the critical role of selecting campaigns that exemplify creativity, purpose, and a strong commitment to Filipino values.

Hon. Senator Grace Poe-Llamanzares

Incumbent Chairperson of the Senate Committee on Finance

Former Chairperson of the Movie and Television Review and Classification Board (MTRCB)

Mr. Ed G. Sunico

Former Undersecretary for Communications at the Department of Trade & Industries (DTI)

Former Senior Vice President for Strategic Communication & Business Development at Unilever Philippines

Former President of the U.P. Upsilon Sigma Phi Alumni Association

Hon. Congressman Roman T. Romulo

Chairman of the House Committee on Education

Lawyer and Educator 

Ms. Felice Prudente-Sta. Maria

Multi-awarded Author

Renowned Cultural Leader

Ms. Blen Fernando

PANA Foundation Board Trustee

Incumbent 12th ARAW Values Awards Organizing Chairperson

Advertising Awards

The Advertising Awards Judges bring their expertise and industry experience to evaluate campaigns that not only captivate audiences but also uphold and promote Filipino values. With their keen eye for creativity, impact, and brand storytelling, they ensure that each winning campaign reflects the true essence of values-driven advertising.

Love of God and Respect for Religious Beliefs

Respect for Law and Authority and Promotion of Self-Discipline

Commitment to Truth, Honesty, and Justice

  • Melvin Mangada

    TBWA - SMP
    Chairman & Chief Creative Officer

  • Kit Disini

    Spotify
    Senior Client Partner

  • Jay Bautista

    Kantar Media Philippines
    Managing Director

  • Reena Francisco

    Essence Mediacom
    Client President

  • Hospicio G. Neri, Jr.

    City Advertising Ventures Corporation
    President

  • Victor Chuck Janolino

    REBISCO
    Corporate Marketing Director

  • Sherly Baula

    Chinese Commercial Newz
    OIC-Advertising Manager
    Credit & Collection Manager

  • Germaine Reyes

    Synergy
    President/CEO

Love of Country and Respect for National Customs and Traditions

  • Tey San Diego

    Seven A.D.
    COO

  • Toti Soliongco

    Ad Standards Council
    Professional Screener

  • Gina Ariston

    GRVA Consulting
    Owner

  • Nadine Quisel

    PHD Media Network
    Client Service Director

  • Daryl Abueva

    Advertising Associates Inc.
    Chairman

  • Christine Roa

    Ayala Land, Inc.
    Group Head of Marketing and Communications for Corporate and Estates

  • Angel Guerrero

    Adobo Magazine
    Founder, President & Editor-in-Chief

  • Jako de Leon

    Creator and Influencer
    Council of the Philippines
    President

  • Erwin Furagganan

    Ad Standards Council
    Operations Manager

  • Lorlyn Velarde

    Golden Nation Network
    VP Operations
    Global Satellite Technology Services, Inc.
    VP External Affairs

  • Nicco de Jesus

    Manulife Data Services
    Head of Advanced Analytics and Insights

  • Gladys Basinilio

    Intersections Communications Inc.
    CEO

  • Rod Guevarra

    Bizventure Corporation
    Managing Partner

  • Bea Atienza

    Colgate-Palmolive Philippines, Inc.
    Marketing Director

  • Jong Arcano

    Philippine Daily Inquirer
    Assistant Vice President/Key Relationship Officer

  • Ryan Patrick Garcia - Evangelista

    Center for International Private Enterprise Philippines

    Country Director - Asia Regional Office in the Philippines

Reverence for Family Unit or Marriage or Responsible Parenthood

  • Reena Cruz-Robles

    The Huddle Room
    Managing Partner and
    Chief of Innovations

  • Cynthia Dayco

    Digital Marketing Association of the Philippines Vice-President, Internal
    Metrobank
    Vice President and Head of Content

  • Raul Dela Cruz

    Nation Broadcasting Corp.
    General Manager

  • Toby Tan

    NielsenIQ Philippines
    Director & Customer Success Leader
    Philippines & Myanmar

  • Roberto Mariano

    Jumphook Advertising Inc.
    President

  • Mick Atienza

    Smart Communications, Inc.
    AVP-Consumer WiFi and Mobile Advertising

  • Jeanette Dominguez

    Business World
    Advertising Manager

  • Jerry Kliatchko

    University of Asia and the Pacific
    Dean, School of Media & Marketing

  • Joy Garcia

    Octopus & Whale
    Chief Operating Officer

  • Anna Aban

    Enchanted Kingdom
    Head of Business Development & Digital Transformation

  • Herman Basbaño

    Bombo Radyo Philippines
    Vice President

  • Carole Sarthou

    Consumer Republiq Inc.
    Managing Partner

  • Mary Buenaventura

    Omnicom Media Group Philippines
    President/CEO

  • Mako Chaves

    Dentsu Philippines
    Managing Director
    Head of Media Practice

  • Len Pozon

    Pioneer Life Inc.
    Vice President / Marketing Lead

  • Jay Sarmiento

    Philstar Media Group
    Vice President for Sales & Marketing

Respect for Human Life and Dignity and Rights of All

  • Golda Roldan

    VML Manila
    CEO

  • Jace Susara

    Starcom
    Head of Constellation

  • Maya Estrada

    Ad Standards Council
    Professional Screener/Consultant

  • Onel Querijero

    Dentsu Media Philippines
    Media Advisor

  • Jicille Acosta

    Ad Standards Council
    Professional Screener

  • Marc San Juan

    Julie's
    Marketing Director

  • Vivienne Motomal

    Journal Group of Publications
    Assistant Vice President of Sales & Marketing

  • Andres Saracho

    Philippine Veterans Bank
    Vice President and Head, Veterans Affairs Office

  • Norman Agatep

    Grupo Agatep
    Chairman/CEO

  • Raymund Sison

    Lennon Group
    Founder & Creative Chief

  • Noel Galvez

    Vanguard Radio Network
    President & CEO

  • Issa Baron

    FastForwardMR Corporation
    Managing Partner

  • Dinna Zaratan

    Publicis Media
    PMX Lead

  • Jude Gatuslao

    Universal Outdoor Systems Inc.
    President

  • Aji Santiago

    Moldex Realty
    Assistant Vice President for Marketing and Customer Care

  • Mai Sangalang

    Standard Chartered Bank
    Country Head, Corporate Affairs, Brand and Marketing

  • Anna Chua-Norbert

    DDB Group
    Group Chief Culture Officer
    DDB Philippines and B&B Managing Director

  • Miko David

    David & Golyat
    President

  • Jessica Saria

    Ad Standards Council
    Professional Screener

  • Berna Verde

    MetrixLab Philippines
    Managing Director

  • Julia Garcia

    The Huddle Room
    Managing Partner

  • Henry Penalosa

    OHAAP
    President
    Multisigns Specialist Inc.
    President/General Manager

  • Eric Joven

    Marie France Group of Companies
    Corporate Legal Counsel

  • Barbie Atienza

    Manila Bulletin Publishing
    Corporation
    Head External Affairs and Human Resources

Concern for and Preservation of the Environment

  • Mike Garcia

    Ogilvy Manila
    Managing Director

  • Manny Gonzales

    Ogilvy Philippines
    Head of Consulting and Strategy Director

  • Vira Arceo

    Ad Standards Council
    Professional Screener
    Gentra Corporation
    Managing Partner

  • Raul Juan Esteban

    Philippine Survey and Research Center (PSRC)
    Managing Director

  • Quad De La Paz

    iProspect / Dentsu
    Head of Digital

  • Norman De Leon

    Summit Outdoor Media
    Consultant

  • Annie Grefal

    Manila Standard
    OIC-Sales and Operations

  • Lorelie Panaligan

    Analytics and AI Association of the Philippines
    Responsible Analytics and AI Council (RAAIC)
    Ace Saatchi & Saatchi
    Digital Manager

Students Competition

  • Martin De Guzman

    Elevation
    CEO

  • Stephanie Sy

    Nestle Philippines
    VP and Head of Digital Transformation

  • Mark Lester del Mundo Chico

    University of the Philippines Los Banos
    Director of the Office of Public Relations

  • Rhea Ensamtan

    Kantar Philippines, Inc.
    Qualitative Research Director

  • Poma Malantic

    MSAP
    Strategic Planning Director

  • Cathy Santamaria

    Bank of Philippine Islands
    Chief Customer and Marketing Officer

  • Badette Cunanan

    Manila Bulletin
    Publishing Corporation
    Public Relations Manager

  • Ronn Astillas

    Philippine LGBT Chamber of Commerce
    Chairperson

Technical Awards of Excellence

The Technical Awards of Excellence Judges are industry experts and creative leaders who recognize outstanding craftsmanship in advertising. From direction and cinematography to sound and storytelling, they assess the technical brilliance that elevates campaigns and ensures their lasting impact.

  • Lissa Del Valle

    Freelance Singer/Songwriter

  • Rochelle Toniza-Villanueva

    Yellow Brick Road Productions, Inc.
    Chairman & CEO

  • Kelvin Uy

    Kerplunk! Studios
    Managing Partner

  • Celine Angue

    Wonder Collab Studios, Inc.
    Vice President for Client Relations

  • Alpha Allanigui

    United Neon Advertising, Inc.
    Chief Relations Officer

  • Oli Laperal, Jr.

    RSVP Film Studios
    Managing Director

  • Madonna Tarrayo

    UXS, Inc.
    President and CEO
    Commercial Production Houses Group
    President

  • Raul Blay

    Soundesign, Inc.
    President/General Manager