2019 ARAW VALUES TECHNICAL AWARDS

The ARAW Values Technical Awards are anchored on the ARAW 7 Cornerstone Values as Competition Categories and as Judging Criteria for entries on Branded or Advocacy Communications, as Single Entries only covering various media forms.

In addition though, the ARAW Values Technical Awards focus on the expertise in these 7 Technical fields:

The 2019 ARAW Values Technical Awards is piloted to coincide with the 11th ARAW Values Advertising Awards.

Overview & Backgrounder:

The 11th ARAW Values Awards Organizing Committee decided to revive the TECHNICAL component of the biennial Philippine Advertising Congress (PAC) Creative Awards, in response to the clamor and efforts of the production services for its revival over the years. While the Integration of a technical component in the Congress Creative Awards was successfully initiated by the late Amar Gambol, a highly respected industry leader of the creative-production sector and then the Chairman of the Creative Awards Committee, with the support of the late Stella Villegas, then the Overall Chairman of the Congress held at the Baguio Convention Center at Baguio City. In the mid-80’s, the Technical component of the biennial Ad Congress Creative Awards continued up to the late 90’s. This was discontinued in the early 2000’s by the Philippine Ad Congress organizers and was totally relegated thereafter, in view of the many issues and concerns that challenged the industry then.

Sustained Initiatives & Birth of the Technical Awards:

The apparent unwavering efforts of some industry creative-production leaders to revive the recognition of technical capabilities and expertise eventually led to the creation and pilot of a distinct ARAW TECHNICAL AWARDS as part of the ARAW Values Awards Competition for its 11th season this year. The ARAW Values Organizing Committee created a Technical Core Group to work on the integration of technical components into the ARAW Values Awards and pilot of the Technical Awards immediately, to coincide with the 2019 ARAW Values Awards Night. The Technical Core Group consisted of these 11th ARAW Values Awards co-Organizers from the industry’s production - technical sector: Rick Hawthorne of Central Digital Lab, Vince Reyes of Executive Decisions IMCF, Roy Vincent del Valle of Roar, Inc. and Amrei Dizon of Vitalstrats Creative Solutions, Inc., who worked together with Ad Foundation Assistant Board Secretary & Executive Director, Linda Gamboa. They convened immediate meetings and series of discussions on ‘doable’ and immediately implementable components of the Technical Awards, geared to recognize and honor the role of technical craftmanship and expertise to the effective delivery of the ARAW 7 Cornerstone Values and message(s). The 11th ARAW Values Awards Executive Committee, particularly Ad Foundation Chairman of the Board Ruperto Nicdao, Jr., Values Awards Overall Organizing Chairperson Ma. Belen Fernando and Competition Management Committee Chairman Joselito Yabut provided the necessary ‘push’. The tandem of Gamboa and ARAW Values Awards Special Concerns Committee Chairperson Digna Santos, focused on the refinements and details to complete of the ARAW Values TECHNICAL AWARDS Competition Rules, needed for its pilot.

And thus, the Ad Foundation’s 11th ARAW Values Awards organizers turned over a long sought dream of the industry’s production-technical sector into a living reality --- the ARAW Values Technical Awards.