EXECUTIVE COMMITTEE

Ma. Belen M. Fernando

Overall Organizing Chairperson

Board Member; Ad Foundation

Chairperson; Ad Foundation Industry Dev’t. Committee 

Linda C. Gamboa

Co-Project Directors 

Asst. Bd Secretary & Executive Director; Ad Foundation

Digna D. Santos

Executive Director; ASC

Ruperto S. Nicdao Jr.

Adviser & Ad Hoc Member

Chairman of the Board; Ad Foundation

Vince S. Reyes

Ad Hoc Members 

Board Member & Comptroller; Ad Foundation

Hermie de Leon

Board Member & Ways & Means Chairperson; Ad Foundation 

COMPETITION MANAGEMENT COMMITTEE

Alan M. Fontanilla

Chairman

President

Joselito G. Yabut

Co-Chairman

Board Member; Ad Foundation & Chairman; Educ’l Devt. Committee 

President; Primax Broadcasting Network 

ARAW VALUES TECHNICAL AWARDS OF EXCELLENCE

Vince S. Reyes

Chairman 

Managing Director; Executive Decisions IMC Firm 

Amrei C. Dizon

Vice-Chairperson 

Managing Partner & Executive Creative Director 

Vitalstrats Creative Solutions, Inc.

MEMBERS

Roy Vincente del Valle 

President; Road Audio Productions 

Alvin Trono 

Managing Partner; Stagecraft 

CONSULTANT

John Erik “Rick” Hawthorne 

SPECIAL CONCERNS COMMITTEE

Digna D. Santos

Chairperson

CREATIVE COMMITTEE

Amrei C. Dizon

Chairperson

Members
VCS Creative Team

PRODUCTION COMMITTEE

Vince S. Reyes

Chairman

Members
EDIMCF, Inc. Group

ADMINISTRATIVE SERVICES COMMITTEE

Len Pozon

Overall Chairperson

Marketing Director; Pioneer Insurance 

PROTOCOL

Vivienne Motomal

Co-Chairperson

Advertising Director 

Journal Group of Publications 

Patrick G. Morales 

Deputy Chairman 

Managing Director; CID, Inc.

MEMBER: AD HOC:

Linda C. Gamboa

Executive Director; Ad Foundation

AD FOUNDATION WAYS & MEANS COMMITTEE

Hermie de Leon

Overall Chairperson

Board Member & ExCom Member; Ad Foundation

Chairperson; Avyan Global 

Managing Partner; Invictus PH 

Linda C. Gamboa

Vice-Chairperson

Ruperto S. Nicdao Jr.

Adviser & ad Hoc Member

Chairman of the Board; Ad Foundation 

STAGING - PRODUCTION - TECHNICAL COMMITTEE

Vince S. Reyes 

Co-Chairman

Ivan Quiling

Co-Chairman

MARKETING TEAM

Huberto Z. Corpes 

Finance Officer; Ad Foundation

Liezl Rebullida

Jo Angel Alvero 

Special Projects Senior Coordinators 

Ad Foundation Secretariat

CONSULTANT

Roberto Barriero; ABS-CBN

August Benitez; -ditto-

Atty. Reje Juralbal; MBC Media Group

AD FOUNDATION PR, PROMOTION, AND INFORMATION COMMITTEE

Jay R. Sarmiento

Overall Organizing Chairperson

Communications Manager; PhilStar Media

Vivienne Motomal

Co – Chairperson

Advertising Director; Journal Group of Publications

Patrick G. Morales

Deputy Chaipersons

President & CEO; CID, Inc.

Joselito G. Yabut

PR Committee Chairman; KBP

Daryl Abueva

Chairman; Advertising Associates

Chairman of the Board; OHAAP

Board Member; Ad Foundation

Amrei C. Dizon

Managing Partner; VCS, Inc.

MEMBERS

Maite A. Genabe

Operations Director; CID; Inc.

Daisy Sabangan

Media Affairs Director; CID, Inc

Kat Torrefranca

Associate Creative Director; VCS, Co.

Janelle Banalo

Account Executive; VCS Social Media Unit

ADHOC MEMBERS

Ruperto S. Nicdao Jr.

Ad Foundation Chairman of the Board

Lizelle G. Maralag

Ad Foundation Board Member & PRO

Linda C. Gamboa

Ad Foundation Asst. Board Secretary

& Executive Director

Note: Ad Foundation’s Ways & Means Committee and PR, Promotion & Information Committee are independent Admin- support Working Committees, organized by the to assist all foundation programs, projects and activities; its memberships may be revised &/or expanded by the Ad Foundation Executive Committee, as needed.