Creativity and passion have long been the driving forces behind the most iconic advertising campaigns here in the Philippines and all over the world.

Back in 2006, the Ad Foundation embarked on anambitious project to harness the overflowing creativity and passion of the entire Philippine advertising industry to promote positive values that will mend, shape, and strengthen the moral fabric of our nation.

This is a vision that has proven worthwhile as the ARAW Values Awards now marks its 11th biennial season, and has become recognized as one of the most prestigious accolades in the local advertising industry.

This year’s awards ceremony, as well as the 10 others that preceded it, would not have been possible without industry-wide collaboration coupled with the support of partners from the government and private sector.

Truly, each holding of the ARAW Values Awards is a testament not only to the creativity and passion of our advertising professionals, but also the sense of patriotism that drives the spirit of volunteerism of all who have generously donated their time and talents to this continuing endeavor.

Thank you to all of you – too many to mention by name – for your excellence and your love for our profession, for our country, and for our Almighty God!