The ARAW Values Advertising Awards, organized by the Advertising Foundation of the Philippines, is a distinguished program dedicated to celebrating advertising and marketing that inspire positive social change.
At its core are the ARAW 7 Cornerstone Values, which uniquely guide both the competition categories and judging criteria. These values ensure that the work honored exemplifies creative excellence and embodies principles that uplift and enrich society.
Now in its 12th season, the ARAW Values Advertising Awards is committed to being a platform that elevates the importance of values-driven content, promoting a culture of social responsibility within the advertising community.
ABOUT ADVERTISING FOUNDATION
Incorporated in 1988 and approved by the SEC on January 16, 1989, the Advertising Foundation of the Philippines, Inc. (Ad Foundation) was launched on August 31 of the same year, together with a fund drive for its start-up. Ad Foundation commenced operations on July 15, 1990, with the generous help of its Founding Pillars. Since then, the Ad Foundation has accomplished more than 280 advocacy and social marketing projects of benefit to industry, the general public, and all its stakeholders.
With a commitment to promoting social responsibility within the industry, the Ad Foundation operates as a non-profit, non-stock and non-partisan corporation, a non-VATable organization, and a duly certified business league and tax-exempt donee institution.
It has become a cornerstone for social development initiatives in the multi-sectoral advertising field, reflecting its role as the industry’s "social conscience" through various advocacy and social marketing endeavors.
THE 7 CORNERSTONE VALUES
Commitment to truth,
honesty and justice
Traditional Interpretation
The community achieves harmony through honesty and dissemination of accurate information and/or facts.
Refreshed Perspective
The community demands transparency, accountability, and social justice from our law, leaders, and people with authority.
Love of country and respect for national customs and traditions
Traditional Interpretation
Celebrating National pride and identity, nurturing traditional customs and heritages.
Refreshed Perspective
Advocating for inclusive national identity, and learning from critical history to further understand the past and apply knowledge to the present times.
Love of God and
Respect for all religious beliefs
Traditional Interpretation
There is a communal form of religious devotion.
Refreshed perspective
Embracing and understanding that there are personal and diverse spiritual journeys.
Respect and care for human life
and dignity and the rights of all
Traditional Interpretation
Exercising communal empathy and respect.
Refreshed Perspective
Standing up for human rights, equality, and inclusivity of all kinds and types of communities, groups, and entities.
Respect for law and authority and promotion of self-discipline
Traditional Interpretation
Respect for societal order and authority.
Refreshed Perspective
Civic responsibility and critical engagement with authority.
Reverence for family unit, or marriage, or responsible parenthood
Traditional Interpretation
Fostering traditional family and marriage.
Refreshed Perspective
Accepting and celebrating diverse family forms.
Concern for and preservation of the environment
Traditional Interpretation Harmony with nature.
Refreshed Perspective
Call for active environmentalism and advocate for environmental sustainability.
THIS YEAR’S CATEGORIES
The ARAW Values Technical Awards are based on the ARAW 7 Cornerstone Values, which serve as both competition categories and judging criteria for single entries in Branded or Advocacy Communications across various media forms.
The ARAW Value Technical Awards emphasize expertise in the following seven technical fields:
Cinematography
Animation and Visual Effects
Photography
Editing
Production Design
Sound Design, Editing & Mixing
Visual & Audio Restoration
Be guided on the Rules for the Competition Division and Technical Awards.
SUBMISSION GUIDELINES
There are three (3) schedules, with corresponding incentives, for submission of entries from the industry members, professionals and other organizations.
Fee Per Single Entry
Period
Php 3,000.00
Discounted Deadline
August 1 to August 7
Php 4,500.00
Regular Deadline
August 8 to August 31
Php 3,500.00
Extended Deadline
September 1 to September 8
Fees for non-members of industry associations such as business entities and professionals, but independent, individual freelancers or members of technical guilds or other industries that are not affiliated at all to the advertising and marketing industries, but render technical expertise and services to industry members, from time to time, are covered by the same fees and above-mentioned incentives.
The deadline for submitting entries is August 31, 2024.
The extended deadline is September 8, 2024.
