Rekindling the Spark of Filipino Advertising: The Araw Values Awards is Back!
After almost four years of hiatus due to the global pandemic, the Araw Values Advertising Awards (AVA) is making a much-anticipated comeback! On March 18, 2025, industry leaders, creatives, and organizations will gather at the Aliw Theater, CCP Complex, Pasay City, to celebrate the enduring light of Filipino values in advertising.
A Legacy Built for Filipino Values
Since 1998, the Araw Values Awards has championed ethical and socially responsible advertising. Established by the late JJ Calero, a respected industry leader and values advocate, AVA continues to honor advertisements that inspire positive societal change.
Organized by the Advertising Foundation of the Philippines (Ad Foundation) in collaboration with the Ad Standards Council (ASC) and dedicated industry volunteers, the Awards continue to emphasize the vital role of advertising for Filipinos and the country.
Central to the Awards are the Araw 7 Cornerstone Values, grounded in our multicultural heritage. These values serve as the competition’s categories and an essential judging criteria:
Love of God and Respect for all religious beliefs
Commitment to truth,
honesty, and justice
Love of country and respect for national customs and traditions
Reverence for family unit, or marriage, or responsible parenthood
Respect and care for human life
and dignity and the rights of all
Respect for law and authority and promotion of self-discipline
Concern for and preservation of the environment
The 12th Araw Values Awards
This year’s theme, "Siklab ng Araw," represents the spark that ignites when the wisdom of the past meets the innovation of the present. It highlights the synergy between generations, coming together to shape a brighter future.
With the tagline "Liwanag ng Muling Pagsikat," the Awards embody the hope that, no matter the challenges, the sun will always rise again for the advertising industry and the communities it serves. As the industry navigates changing consumer behaviors and technological shifts, the values remain grounded in guiding meaningful campaigns.
The event is expected to draw participants from brands, creative agencies, media, the academe, and other sectors with a shared commitment for impactful advertising.
Mark your calendars and be part of this remarkable event that honors creativity anchored in values. The 12th Araw Values Awards will be held on March 18, 2025, 6PM at the Aliw Theater, CCP Complex, Pasay City.
To secure your tickets, contact:
Ms. Liezl Rebullida – liezlrrebullida@gmail.com | 0921-6741524
Ms. Jo Alvero – joangela.alvero@gmail.com | 0926-7282477
Mr. Hubert Corpes – hjcorpes@yahoo.com | 0927-8971103
