Mrs. Erlinda C. Gamboa Honored with the Pillar of Excellence Award at the 12th Araw Values Awards

Mrs. G holding her award alongside her husband Manuel Gamboa, Advertising Foundation of the Philippines’ Chairman of the Board Sir Jun Nicdao, and the 12th ARAW Values Awards Chairperson Ms. Blen Fernando 

On March 18, 2025, at the ALIW Theater, the Advertising Foundation of the Philippines honored Mrs. Erlinda C. Gamboa with the Pillar of Excellence Award in recognition of her dedication to values-driven advertising and her key role in shaping the Araw Values Awards.

As Executive Director of the Ad Foundation, Mrs. G has worked tirelessly to promote integrity, purpose, and positive Filipino values in advertising. Through her leadership, the Araw Values Awards has grown into a respected platform for recognizing socially responsible advertising, inspiring generations of practitioners and students to harness storytelling for meaningful impact.

The Pillar of Excellence Award reflects her passion, commitment, and contributions to the industry. Her influence will continue to guide the future of advertising, ensuring that creativity serves a greater purpose.

With deep appreciation, we congratulate Ms. Erlinda C. Gamboa on this well-deserved honor.